Persuasion Framing and Audience
Open a theme, then select a word or phrase for its meaning, example and pronunciation.
1. Framing a message (20 entries)
- framing
- shape the narrative
- frame of reference
- positioning
- set the agenda
- terminology
- put a spin on
- point of departure
- opening gambit
- prescriptive
- reframing
- connotation
- recast the argument
- descriptive
- rhetorical escalation
- extrinsic
- misconstrued
- categorisation
- red herring
- point of contention
2. Appeals and emphasis (20 entries)
- understatement
- rhetoric
- emotive language
- urgency
- amplification
- loaded language
- juxtaposition
- solidarity
- drive home a point
- invoke authority
- resounding
- restraint
- faint praise
- mock-serious
- delivery
- shrill
- wordplay
- send-up
- deadpan
- clipped
3. Audience positioning (20 entries)
- resonate with
- receptiveness
- identification
- strike a chord
- rapport
- readership
- intended recipient
- constituency
- demographic
- reception
- marginal voice
- qualified admiration
- qualify an appraisal
- sustain a tone
- reception history
- suspension of disbelief
- immersion
- polemical response
- mannered
- dissonance
4. Resistance and response (20 entries)
- ambivalence
- defuse tension
- concede ground
- counter an objection
- backlash
- admit uncertainty
- defensiveness
- scepticism
- allay fears
- pre-emptive response
- unpersuasive
- deflect a question
- evasiveness
- pointed silence
- telling silence
- reluctant
- let something pass
- calculated silence
- straw man
- stomach criticism
5. Persuasive effectiveness (20 entries)
- compelling
- incisive
- measured
- approachability
- rhetorical force
- carry conviction
- manipulative
- gain traction
- persuasive
- fall flat
- patronising
- overstated
- credibility gap
- appeal to principle
- ridicule
- unwarranted
- appealing
- self-defeating
- reductive
- leave something unsaid