C1 · 100 entries · Five themes

Business Innovation Competition and Markets

Created by , British English teacher.

Open a theme, then select a word or phrase for its meaning, example and pronunciation.

1. Business models (20 entries)
  1. cost structure
  2. deliver value
  3. strategic partnership
  4. sustain profitability
  5. customer acquisition
  6. break-even point
  7. target segment
  8. licensing
  9. weigh competing scenarios
  10. strategic dependence
  11. exit barrier
  12. longer-term viability
  13. investment climate
  14. reversible decision
  15. single point of failure
  16. trace indirect costs
  17. turnover
  18. contingent plan
  19. lock-in effect
  20. implementation risk
Listen to these 20
2. Market positioning (20 entries)
  1. differentiation
  2. market positioning
  3. distinguish a product
  4. establish a niche
  5. justify a premium
  6. positioning statement
  7. premium pricing
  8. price sensitivity
  9. competitive response
  10. market signalling
  11. keep a foothold
  12. commercial awareness
  13. purchase intention
  14. reputational incentive
  15. social proof
  16. timing advantage
  17. target distortion
  18. performance metric
  19. organisational blind spot
  20. delicately spiced
Listen to these 20
3. Competitive dynamics (20 entries)
  1. competitive dynamics
  2. respond to disruption
  3. undercut rivals
  4. supplier power
  5. cross a threshold
  6. alternative trajectory
  7. explain a divergence
  8. positive feedback
  9. reinforcing cycle
  10. threshold effect
  11. causal chain
  12. tipping point
  13. balancing mechanism
  14. emergence
  15. branching point
  16. adaptive response
  17. isolate a factor
  18. negative feedback
  19. turn on
  20. disentangle causes
Listen to these 20
4. Investment and growth (20 entries)
  1. investment round
  2. due diligence
  3. seed funding
  4. risk exposure
  5. put all one's eggs in one basket
  6. venture capital
  7. working capital
  8. capital expenditure
  9. assess viability
  10. raise capital
  11. valuation
  12. return on investment
  13. scale operations
  14. funding gap
  15. first-mover advantage
  16. opportunity loss
  17. risk premium
  18. systemic exposure
  19. short-termism
  20. hedging
Listen to these 20
5. Restructuring and adaptation (20 entries)
  1. restructuring
  2. reposition a business
  3. diversification
  4. adapt a model
  5. organisational change
  6. absorb a competitor
  7. efficiency saving
  8. strategic pivot
  9. divestment
  10. consolidate functions
  11. streamline operations
  12. operational resilience
  13. outsourcing
  14. workforce planning
  15. redundancy
  16. juxtapose
  17. intensify
  18. lose rigidity
  19. spring back
  20. rupture
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