Media Advertising and Persuasion

B2 · 100 entries · Five themes

Media Advertising and Persuasion

Created by , British English teacher.

Open a theme, then select a word or phrase for its meaning and an example.

1. Media Formats and Techniques (20 entries)
  1. feature article
  2. editorial
  3. press release
  4. sponsored post
  5. caption
  6. target audience
  7. product placement
  8. billboard
  9. brand account
  10. headline writing
  11. lead paragraph
  12. misleading headline
  13. leaflet
  14. separate news from opinion
  15. presenter
  16. source selection
  17. storyline
  18. background detail
  19. original document
  20. connect events
2. Audience Responses and Claims (20 entries)
  1. emotional appeal
  2. call to action
  3. sales pitch
  4. eye-catching design
  5. limited edition
  6. celebrity endorsement
  7. brand identity
  8. comparison advertising
  9. a wave of support
  10. appeal to emotion
  11. lasting impression
  12. wording
  13. repetition
  14. appeal to reason
  15. memorable
  16. central message
  17. angle
  18. underlying message
  19. stress the importance
  20. win over
3. Commercial Influence and Credibility (20 entries)
  1. engagement
  2. word of mouth
  3. curiosity
  4. attention span
  5. irritation
  6. impulse buy
  7. brand awareness
  8. audience awareness
  9. anticipate a response
  10. appeal
  11. emotional impact
  12. prior knowledge
  13. emphasis
  14. expectations
  15. shared values
  16. anecdote
  17. common ground
  18. perspective
  19. rhetorical question
  20. reassure the audience
4. Advertising and Persuasion (20 entries)
  1. supporting evidence
  2. direct statement
  3. false impression
  4. challenge a claim
  5. fine print
  6. separate fact from opinion
  7. misleading wording
  8. biased sample
  9. advertising claim
  10. question the figures
  11. percentage
  12. convincing
  13. fact-check
  14. independent confirmation
  15. explain a decision
  16. fact-checking
  17. verify a quotation
  18. cross-check details
  19. resist pressure
  20. balance
5. Media Advertising and Persuasion (20 entries)
  1. advertising revenue
  2. marketing budget
  3. influence behaviour
  4. paid promotion
  5. shape demand
  6. commercial pressure
  7. customer loyalty
  8. consumer choice
  9. sales target
  10. advertising space
  11. regulate advertising
  12. media ownership
  13. market share
  14. brand partnership
  15. commission
  16. emphasise
  17. stakeholder group
  18. endorse
  19. strengthen a brand
  20. challenge